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Nothing beats

A claim that leads the way: the new
Bärenmarke sets the standard in the
dairy products segment.
More majestic than ever before.

A strong line-up.

Dealing with the details.

There a many ways to improve a brand or
packaging performance – even in the daily
routine. Discover six of them.

Find out more

You are
what you eat!

Cereal in the superlative: the new
SuperMüslis by Vitalis look great
and taste even better.
Isn‘t that super?

Rrrrrroasting straight
on the table ...

Vital marketing for Vitalis:
tasty, surprising, new.
Because the product ideas just keep
coming strong, we had to follow suit
with the design ...
Dr. Oetker Vitalis Roasted Müsli is
now available in one design, but four
different varieties.

Lefax intens

Facelift intens

After receiving a design facelift, the German
market leader presents itself in a well-organised
and vitalised manner.

Weight Watchers
packaging relaunch

Being sensible can be fun too.
We developed a well-rounded market
presence for Weight Watchers food that puts
a modern twist on the brand and celebrates
More than 100 products in seven
categories now look as good as
they taste.

Experts in a
league of their own

Wick - Specializing in cough
drops for more than 85 years.

BM&R - Specializing in branding
and packaging design for
more than 35 years.

Brand Icon -
global design

Well-known for generations.
Wick Blau is an iconic German brand.

The challenge:
Preserve the character of the brand while
carefully translating into the global
WICK identity.

The result:
A product line with an internationally
recognizable and eye-catching design.

Hello Kitty!

The revitalisation of the
‘Katjes cat’ as a new ‘old’
brand symbol was the
focus of the revamp of the

classic Katjes range. Renowned
since the 1970s, the Katjes cat is now
making a comeback as the cute and
lovable brand icon.

Liwo – the somewhat
different soft drink.

The clever refreshment
with isomaltulose:
the blood sugar
level doesn’t rise
as high and you
remain more

Country Style
the Mexican Way

They‘re ROASTED!

The new Chio Roasted Tortillas are crisper,
crunchier, spicier and more rustic.
Inside and out.

The pithy ‘Country Style’ packaging simply
and boldly illustrates the product concept of the
new segment in the German Chio portfolio.

packaging design

Launch of
ThermaCare Gel

Gelling instead of sticking;
cooling instead of warming.
ThermaCare pain-relief gel
communicates this paradigm
shift simply, quickly and

Happy Hour

Chio Bloody Mary

The special edition 2016.
Inspired by a fiery Bloody Mary.
Really spicy. Really tasty.
Really limited.
With no vodka.

Once again in 2016
we were able to add
another extraordinary design
to the standard range.


A journey around the world.
A suitcase full of surprises.

Fresh harvest

Made from freshly-harvested
potatoes, we designed this strictly
limited „New Potatoes Edition“ for
CHIO Romania. Subtle notes of
fine herbs round out the fresh
potato flavour. The fresh packaging
design for this special edition
is just as fine as limited.

Mise en place

UHU rollafix and doublefix
now in France – despite being
invisible and transparent, they still
stand out in the market.

Saturday Night

Street food by CHIO for a
saturday night out.
With flavours like gyros,
pizza and cheeseburger,
CHIO Street food is the
fuel you need for a
fantastic night in the town.
But only in Romania!

Launch of Diamant
cane sugar in Poland

Whether it’s fine, coarse, dark, powdered or for gelling:
the main thing is it’s cane sugar.
And, where possible, in the obligatory cubes
and convenient portion packs too.

We interpreted this Polish desire in our design.


We created this country-specific brand identity
for Henkel Belgium.
The dual-chamber technology is visually
showcased through a combined swirl of the
two liquids.

Voor de gekleurde en witte was.

Vitalis 7-grain muesli
now also in Croatia

Dr. Oetker has now launched the popular
7-grain muesli by Vitalis in Croatia.
Unlike in Germany, where it is presented in a
carton with a window, here it appears in
a 700 g transparent bag with variety-
appropriate images.

We adapted the design of our German 7-grain
look for three varieties.

Intense moments
with friends

Intense flavour for intense moments with friends.
Only in Hungary. And Romania.

Good design pays for itself.
Developed in 1996.

The Diebels crate has been doing its job for 18 years –
on the market since 1997 and still going strong.

An example from Brösske, Meyer & Ruf for ‘straight to the heart’.
A focus on the visual core of the brand.
As unique as possible and as functional as necessary.

Range relaunch
Novus tacker

A Brösske, Meyer & Ruf design for 21 devices
and staple products: solid and reliable, powerful
and durable. Novus hand-operated, battery-
operated, electric and pneumatic staplers are
now presented in an attractive and informative
packaging design at hardware stores.

Japanese Wokstar

Kikkoman woks Europe –
this wok sauce has been given a
makeover and is now ready to take
the stage in 12 countries.

range relaunch

We got the comprehensive 60-product
PowerBar range into shape with energy
and perseverance.
The harmonisation of the branding, range
structure and packaging hierarchies along
with clear communication of the benefits are
the powerful basis for the new market image.

Inside out!

Cheesecake on the outside, a star on the
inside! The new trend in baking with a real
wow-effect. Cut it open and the creamy cheese
cake reveals a chocolaty starburst core
with undeniable star quality!

The packaging design is just as surprising:
surprising colours,
surprising perspectives,
surprising imagery bring instagram
food blogs to mind.


As fresh and modern the silver-blue metallic design
of the label is, a refreshing alcohol-free Franziskaner
fits just as nicely.

The tradition of the white-and-blue lifestyle –
with a modern look.

A fresh design
for new bottles

A range relaunch with a clear design portrays completely
clean and hygienic bathroom settings.

The new sleeve packaging now provides the option of
displaying the biff logos and elements more spaciously
and clearly differentiated by colour.

biff and the bathroom is done!



New friends for the green-eared
The green-beaked parakeet,
the green-eared bear and Fred the
piglet are the new faces in the
Katjes portfolio, successfully adding
to the veggie range with no animal

Get well

The first Spalt tablet
against a runny nose,
fever, and aches and
pains due to a cold.

Bring on winter!